The Mobile Locker Co.
Full blown, integrated marketing campaign for a startup company produced in 72 hours, from concepting to production. We divided the campaign into three buckets based on the investment required: 5K (the distance), half marathon, marathon. Slides from our 8 minute presentation are included below.
Role: Art Director
Copywriter: Annie Rehage
There is huge growth opportunity in our target market: runners.
The product: a truck containing hundreds of lockers to store your belongings in while you race. Stash your stuff at the start and it meets you at the finish line!
Build a recognizable social presence, partner with bloggers and get in race emails.
Other places to reach runners before the race: running stores and their participant race bags.
Engage with runners on social and reach them in unexpected places like along their training courses.
Reach runners before big races at expos. Set up a booth and interact with them.
Print ad
Print ad
Banner animation: a literal interpreation of little things feeling big. For example, running with car keys feels like you're lugging 10 pound car keys after 26 miles.
The Mobile Locker Company has a huge opportunity to grow and serve other audiences, like beach and concert goers.
To recap...
